AUGUST 2015 – MARCH 2019
My role is a fortunate one in that I get to touch all the work in the agency with the sole focus to move it forward using new channels and formats from Influencers to IG Stories. It allows me to work with creatives and planners uncover where our ideas can go because of the connections more modern channels can give us with consumers. And as a result, the work only gets better – in every way.
For the last 3 years I’ve been part of building new creative approaches in both our offices in London and Manchester that can deliver far more integrated work for our clients. From L’Oreal to Microsoft to Xbox to Aldi, we’ve really stepped up our ability to think almost mobile first and change the way they look at advertising. The result has been brilliant business performance, 100’s of awards in both creativity, but also effectiveness, and real shift in how the agency is looking at new channels.
MAY 2011 – AUGUST 2015
CHI&Partners is one of London’s best and most awarded independent ad agencies. Packed full of people that are in love with great ideas and true creative thinking. My role was to creatively oversee all digital / technology work across all clients. Basically I tried to have fun, be nice and do things that haven't been done before whenever I could.
JANUARY 2008 –MAY 2011
I led a 50+ person creative department packed full of great creatives that we built into a completely new integrated group, producing award-winning and pitch-winning work for Skype, Eurostar and Virgin. Along with my duties as ECD, I was also the Creative Director for all Apple work in the agency - delivering over 50 integrated campaigns over for 3 years, in 13 languages across EMEA.
OCTOBER 2005 – JANUARY 2008
At the time that I arrived, RAPP New York had begun tipping the scale from a number one direct marketing agency to the modern, integrated agency that it is today. I was brought in to help with that. While there, we won XM, ESPN and Discovery Channel - while also re-inventing existing clients such as Mercedes-Benz, Novartis and Merck with modern, integrated campaigns.
Being the Creative Director on Mercedes-Benz, ESPN and Discovery Channel took up the majority of my time with the remaining focused on building a digital group.
NOVEMBER 2003 – OCTOBER 2005
new york & detroit
i33 was an outstanding integrated agency in both New York and Detroit. As ECD, I served as the creative lead for our relationships with Buick, Delphi and GM and managed the creative group across both offices. During my time there we produced tons of great work for GM, including 2 model year site redesigns, 6 micro-sites, 3 new vehicle launches and multiple online media and email programs.
MARCH 2002 – NOVEMBER 2003
Rethawt was an advertising boutique I started based on affordable, quality design and advertising for small businesses. I started the company with the primary objective to create cohesive brand and marketing solutions that stretched across print, digital, TV, and radio. It was quickly a big success in Detroit and I ramped up with some great designers, writers, animators and developers.
APRIL 1998 – MARCH 2002
As one of the largest interactive agencies during the .com years. I earned my digital chops here working on something new everyday. In the end, I was the creative lead for the Detroit office, responsible for the direction and management of a 35+ person creative group.
NOVEMBER 1996 – APRIL 1998
CDS was a leader in the aggressive inline skating and skateboarding world with a very cool internal marketing and product development team. Designed the company’s website, catalogues, advertisements, packaging, displays, commercials and clothing line. Organized and sponsored 3 national 26 city skate tours.
SEPTEMBER 1994 – NOVEMBER 1996
Started off here as a little guy learning the fundamentals from a group of seasoned designers at this full service design studio. Working on logos, ads, shoots, brochures, displays, signage, etc. Before this I don’t know what I was doing, maybe I was working at a coffee shop. I know I was in a band living in a crap loft in downtown Detroit.
JUNE 2021 - PRESENT
Doing some special projects for EE / Apple.
MARCH 2019 - ONGOING
So I was itching to go through the start-up experience. To step back from an ad agency role for a hot-sec and see the world of brand building and advertising from another perspective. To find a market, build the strategy, create a relevant brand, raise the cash, scale it up, get it humming and then move on to the next thing.
I wanted to do something that did some good for our community and made a positive change in people lives. To rethink an industry that hadn’t kept up and to create a brand based on beliefs like honesty, togetherness, playfulness and expertise.
I had a chat with a mate who was thinking about doing an electric car lease brokering company. Sounded boring, but I looked into electric cars, they were amazing, good for the planet, saved us money and let us set a brilliant example for people in our lives.
But the automotive shopping experience was awful and there was no place to just see every EV in one place so you could browse, compare and lease in one seamlessly. So I built that, raised a couple million from some cool investors that believe in brands and now it’s up, running and smashing it.
Hey. I’m a dad, husband and creative dude. I love building brands and selling products through creative strategy, creative execution, and creative uses of modern media.
I’ve always been slightly obsessed with seeing brands and advertising through every lens and every channel. So for the last 25 years, I’ve worked at some of the top digital, direct and advertising agencies. To add insult to injury, I spent the last 2 years creating, designing and building an EV shopping platform – raising £5 million and scaling to up to 70+ people, just go through the experience. It was fucking hard btw.
All that has brought me to where I am today: An egoless creative leader that has a deep passion for building modern brands that play a meaningful role in all our lives.
I just want to be part of doing things that help change the world by working with talented, everyday people that care about each other, brands, people and our culture.
I've been lucky to work with some incredibly talented people, at incredibly talented agencies, for some wonderfully open and talented clients.