For Mastercard's sponsorship of the BRIT awards, we wanted to use music to see if we could bring together people that have stopped talking.
To see if music had the power to breakdown the tallest of emotional walls.
As sponsor of The BRITs, Britain’s biggest music awards, Mastercard wanted to deepen their music credibility and increase awareness of their sponsorship. Using their new brand platform, Start Something Priceless, they created an original music experience in collaboration with world-renowned composer David Arnold.
The aim was to reunite people in broken relationships, who are no longer talking, to see if music could succeed where words have failed. Placed in a glass listening room, they sat face-to-face and simply listened to a composition specifically crafted by David to unpack their pain and reopen their hearts in hopes they might speak again.