As the mobile sponsors of London 2012, Samsung wanted to empower people to participate in The Games, while also raising money for local children’s charities.
We created the Hope Relay, a running app where every mile you completed Samsung would donate to charity. Along with tracking runs, you could create an avatar that starred in videos, press and on the Torch Relay. Using Facebook we had leader-boards, teams and the ability to record cheers for the runners on their next run.
Available on 3 different mobile platforms, the Hope Relay app let you create an avatar, track your runs and how much you raised, see where you were on the global leader-boards, create running teams and abolished cancer.
From creating bespoke avatars, to tracking your runs on the leaderboard, to creating teams, to building a solid running app – the platform was built from the ground-up for success.
The apps were directly connected to Facebook so you could share your runs, get live cheers from Facebook friends (never done before) and create personalized videos after each run that you could post with a tap starring your lovely face of you avatars body.
Straight from the app you could post a personalized video of your avatar going on a run through the Britain. And with a custom youtube page with contest, thousands of videos posted.
You could even see your personalized avatar running on a massive caravan that followed the Olympic torch on its relay through the country.
From David Beckham to Jamie Oliver to Team GB – we had champions all over the UK supporting the campaign.
In 3 short months, across 15 countries and on 3 mobile platforms we did the following...
and we raised over 2,000,000 dollars.