TalkTalk wanted to focus their 2013 sponsorship of the X Factor towards their launch of TV. So we created a touch-based game using the characters featured in the idents. The name of the game – get to the TV as fast as you can to win tickets to the X Factor live shows.
We created a game that you could play on your tablet and smart-phone that was constantly being updated with new levels, characters and bonuses. The result was TV Time, a new way to engage X Factor fans on the couch while they watch the X Factor.
Every week we released a new level and every month a completely new board with new characters. The name of the game is to get to the TV in time to have a plop and watch the X Factor with your friends.
Collecting clocks gives you flying power, grabbing friends along the way scores to more time and stars give you the mega boost to get there faster.