THE CAMPAIGN

Telling the tale of magic

This, along with all our 'Amazing in Motion' projects, was about illustrating Lexus' incredibly innovative design, craftsmanship and technology expertise. To create things in motion that are as amazing as the story of making them. Below are the films and website that tells that story.

From start to finish

Here's a film that really tells the whole process that went into creating a real hoverboard.

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DOCUMENTARY FILM

The Science

The whole this is just plain crazy. Magnets, liquid nitrogen and other voodoo crazy tech. Just watch the film.

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DOCUMENTARY FILM

The Testing

Experience the incredible trial and errors that come from shrinking a maglev train into the size of a skateboard.

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DOCUMENTARY FILM

The Ride

It was liking teaching a skater to skate again.

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Web Experience

Experiencing the story of Slide

I wrote and designed this experience to pull you through the story of making this incredible board. Below is a big screen grab of that baby, followed by the films on the site. Hope you enjoy it.

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TVC

Watching 'Slide' slide

Alongside the design, craftsmanship and technology story the campaign was designed to tell, we released a TVC that showed the hoverboard in action.