I love video content as it it hardnesses sound and vision to tell a story that goes deeper someones interests. It has the power to tell help them solve a quick problem, get an overview on a topic of interest or go deeper into the story of a product person or brand. Content is where the conversation is fuelled and consumers live. 

At CHI&Partners (now the&Partnership) our Lexus ‘Amazing in Motion’ Swarm, Steps, Strobe and the famous Slide hoverboard campaigns were made to tell the story of Lexus’ innovation in design, craftsmanship, and technology. They showed the genuinely incredible effort that went into creating those ground-breaking and innovative projects. 

Equally the Wimbledon work we made at McCann London was designed to tell the brand position of ‘In Pursuit of Greatness’. Content films we developed over years that told the incredible attention to detail, tradition and ambitions that differentiate Wimbledon from not every tennis grand slam, but solidifying it at the standard of excellence in sport around the world.