In every way, social, social network and the social graph plays a direct influence or our culture and how we connect with each other. But ‘Social’ isn’t defined by doing work on social networks, it’s listening to the rich, honest and raw conversation that lives within it. 

Social platforms are the life blood of understanding our culture, audiences and how brands can play a meaningful role in peoples lives. The future of brand building lives and dies on understanding the formats of social, why they are used, where you as a brand or individual can use them to connect and genuine make a contribution.