TV advertising is a tricky one. On one hand it a brilliant way to connect with people through the richest form of storytelling because it can leverage motion, music, narration, casting and the entire gamut of techniques to pull you in. 

But on the there hand, it’s painfully expensive and robs brands from connecting in the many other channels they need to be in using video. Pre-rolls, social feeds, Stories, YouTube content, TikTok’s and the many, many other video formats are where people are more than TV. And more importantly, are where they are discussing, interacting and connecting with people and brands abut the things that matter to them in that specific moment. 

I love TV, or more specifically, I love creating connections with people by creating an explosion of emotions and relevancy with all the tools in the multi-media toolkit that comes with TV. 

But if you’re a brand that is spending more that 50% of your budget on creating one or two assets for TV and cutting them down to the other channels — where you have possibly more close and meaningful connections with consumers — then you might want to challenge your creative and media agency to convince you you’re spending your marketing budget in a modern way before your competition fly past you.