Although I genuinely have no ego, I think it's fair to say that I'm best known for my work in innovative advertising campaigns, app design and innovative use of media. In total, the innovation marketing work that I've done have won over 200 advertising, marketing and digital awards – including 22 Cannes Lions.

‍
But the reason for that is when you understand media, ad formats, social platforms, technology and the ways that people use them, you realise that you can do anything, as long as it’s something fuelled by the passion and interest of culture, communities and everyday people.